We use an advertising strategy in which we collaborate with social media influencers or specialists in the alcoholic beverage category to create brand affinity with people and promote the different ways of consuming PAMA.

We created an educational campaign through an initiative organized and led by the Department of Justice and non-profit entities with the objective of informing, raising awareness and educating the public about assistance for people at risk or victims of violence.

This e-commerce campaign on Amazon.com/Walmart.com/Walgreens.com involved developing and executing online marketing and sales strategies to promote and sell products through these platforms.