Miller Lite redefinió la publicidad con el uso de Fake Out Of Home (FOOH), creando un efecto de realidad aumentada que capturó la atención de los consumidores y generó una conversación masiva. La campaña utilizó tecnología digital avanzada para posicionar la marca como un referente en innovación dentro de la categoría cervecera.

A través de influencers y participación del público, cada sabor se transformó en una personalidad con la que los consumidores podían identificarse. Una competencia digital y social impulsó la interacción y el sentido de comunidad, elevando la marca en un mercado altamente

We use an advertising strategy in which brands collaborate with influencers, artists on social networks and people in general to create a social movement of awareness about the importance of taking care of our beaches and tourist areas.

The objective was to create a consistent and effective brand experience across all customer touch points, including traditional, digital and social media. This allowed the CEE to maximize its reach and engagement, ensuring that the brand message reaches consumers efficiently and consistently across all platforms.

The main objective of a brand redesign is to improve the perception and recognition of the brand in the minds of consumers, employees and other stakeholders, as well as to strengthen their positioning in the market.

We created an educational campaign through an initiative organized and led by the Socioeconomic and Community Development Office together with non-profit entities with the objective of educating and creating the new habit of using face masks during Covid-19.