2020 Vote
The objective was to create a consistent and effective brand experience across all customer touch points, including traditional, digital and social media. This allowed the CEE to maximize its reach and engagement, ensuring that the brand message reaches consumers efficiently and consistently across all platforms.
CHALLENGE:
Educate about new voting mechanisms during a pandemic and about changes to the polling place after earthquakes affected schools that were traditional voting sites.
Solution:
At no cost, we created an educational platform together with Facebook to inform about voting methods and an additional text messaging system to guide voters and provide the exact address of the new voting sites.
Results:
First educational social network voting tool created in Latin America, at no cost to the CEE. Nearly 1 million users visited this space and more than 100 thousand used the text messaging service, helping to reduce costs compared to previous years in educational campaigns.