The value of being real in the age of person-to-person communication

The value of being real in the age of person-to-person communication.

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The way people interact, consume information and make decisions has evolved dramatically in recent years. For this reason, marketers must be aware of these changes and adapt to new trends to be successful in their work.

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One of the biggest challenges we face today is how to reach your target audience effectively. Budgets are increasingly challenging, and it is difficult to justify traditional advertising spend when results are difficult to measure. For this reason, earned media value (EMV) has become a crucial metric for evaluating the success of marketing campaigns.

But what is EMV and why is it so important? EMV is a metric that measures the value of a brand's exposure in the media and social networks, and is based on the principle that user-generated content is more valuable than traditional advertising content. In other words, EMV measures the value of the "free advertising" a brand gets through people's mentions in the media and social networks.

In a world where people rely more on recommendations from friends and family than on traditional advertising, EMV has become a crucial metric for assessing the impact of marketing campaigns. In addition, EMV can also help marketers identify the topics and trends that generate the most interactions among users, which can be useful for adjusting a brand's marketing strategy.

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But to take full advantage of EMV, marketers must recognize that people's behavior has changed.

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Consumers are increasingly informed and demanding, and they want to interact with brands in a more personal and authentic way. For this reason, it is important for marketers to focus on person-to-person communication as the most effective means of communication.

Instead of relying solely on traditional advertising, marketers should focus on creating quality content that connects with their target audience and encourages user engagement and interaction. By creating authentic and relevant content, brands can generate organic interactions that increase their EMV and strengthen their relationship with consumers.

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In conclusion, EMV has become a crucial metric for evaluating the success of marketing and advertising campaigns. But to get the most out of EMV, we must recognize that people's behavior has changed, person-to-person communication is the most effective means of communication and that being Real To Death is not a bad thing. Take note and get your hands in! #poweredbypeople

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