4 ChatGPT updates that every marketer should know

4 ChatGPT updates that every marketer should know

AI doesn't stand still, and neither does ChatGPT. At P2P, we love to explore everything this tool can do, not only to streamline processes, but to create, inspire and even laugh for a while.

If you're a fan of automating, organizing ideas without dying trying or just want to see how your selfie becomes anime-style art... this blog is for you.

Here we summarize the coolest new features of ChatGPT and how they can help you in your digital life (whether personal or agency).

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1. “Projects”: the organization entered the chat 📁

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This feature lets you organize your conversations, files and prompts by topic.

Yes, like folders. And yes, you'll finally stop having 78 chats with names like “blog-name-new-final-final-3”.

✨ What would you use it for?

- Have a project for each client or campaign.

- Include reference documents or links.

- Separate creative ideas from “serious” ones.

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2. Create images directly in ChatGPT (yes, like Canva on steroids) 🎨

Now you can ask ChatGPT to generate images without having to go to another app.

From editorial style illustrations to conceptual visuals for campaigns.

✨ What would you use it for?

- Sketches for moodboards

- Quick visual ideas for presentations

- Creative brainstorms with a visual twist

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3. Customized instructions: now ChatGPT understands your vibe 🧠.

Are you annoyed when the AI answers you too serious or too basic?

With personalized instructions, you can tell him:

“Answer me like a copywriter working in agency, with pop references, cool tone, and no pun intended.”

And boom: you have an assistant who speaks your language.

✨ What would you use it for?

- Create content in your brand's exact tone.

- Adjust how it responds depending on whether it's for clients or internal use.

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4. The viral update: your photos, Studio Ghibli version 🖌️

This was a gift to the algorithm.

Now you can upload a photo and ask ChatGPT to transform it to Japanese animation style - and the results are chef's kiss.

✨ What would you use it for?

- For nothing professional (although you never know).

- For internal memes in the agency.

- For fun branding in networks

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🚀 Now what?

These functions are not just “cool AI stuff” - they are real tools to be more creative, more efficient and even more organized. 😎

At P2P, we're already using them to inspire ideas, create content faster, and even have fun between tasks.

💡 Would you like to give them a try?

PS: If you need a hand integrating them into your branding or content strategy, you know where to find us 😉  

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