Making Everyday Viral: Bad Bunny and Marketing
Bad Bunny has redefined marketing. Turning the everyday into viral is his specialty. Brands that manage to apply their authentic and strategic approach will have the key to conquering an increasingly demanding audience.
In marketing, authenticity and emotional connection are key. Few figures have demonstrated this like Bad Bunny. From SoundCloud to his residence in Puerto Rico, he has transcended music to impact advertising and brand building. Its ability to generate trends makes brands seek to ride the wave of their success.
Bad Bunny as an advertising magnet
His connection with people goes beyond music. Brands such as Adidas, Crocs and Cheetos have launched products with it that become collector's pieces. His image is an experience, an emotional journey that his audience wants to live.
The most impressive thing is how, in 2024 and 2025, their aesthetics have been adopted by brands every time they release new content; setting trends with their authenticity.
The impact of your aesthetics on advertising
The black billboards with white letters he used in Puerto Rico before the elections went viral without promotion. Brands like Wendy's and other local retailers soon replicated the style in their campaigns.
Most recently, the cover of I Should Have Took More Pictures became an advertising trend in seconds. An example of this were Cidrines and Cerruras Toledo who created a version with “I should have eaten more cheese...” and “I should have demanded security...” respectively, and thus, hundreds more.
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What has Benito taught us?
✨ Real Authenticity: Being true to your style is more powerful than following traditional marketing rules
🎧 Pop culture as an engine: Jumping on a trend at the right time without feeling forced is key.
🛠️ Less is more: A simple but purposeful message has more impact than an overloaded campaign.
👀 Connecting with the audience: It's not just about selling, but about making people feel part of the brand's story.
Conclusion
Bad Bunny has redefined marketing. Turning the everyday into viral is his specialty. Brands that manage to apply their authentic and strategic approach will have the key to conquering an increasingly demanding audience.
CAROUSEL:
1. What has Benito taught us publicists?
2. ✨ Real Authenticity: Being true to your style is more powerful than following traditional marketing rules.
3. 🎧 Pop culture as an engine: Jumping on a trend at the right time without feeling forced is key.
4. 🛠️ Less is more: A simple but purposeful message has more impact than an overloaded campaign.
5. 👀 Connecting with the audience: It's not just about selling, but about making people feel part of the brand's story.
https://www.instagram.com/p/DE3J_9AB5ef/ - Toledo post locks
https://www.instagram.com/p/DEncsrBT1Zn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA == - after Cidrines
